Harry Beckwith has led major marketing initiatives for 14 Fortune 100 companies, including Target, Wells Fargo, Merck, and IBM, work which has won the American Marketing Association's highest award.

Harry also speaks on marketing throughout the world, including presentations in Beijing, New Delhi and Moscow, and the 2004 keynote for the National Speaker's Association.
His first book, Selling the Invisible (Warner Books: 1997), recently was named one of the top ten business and management books of all time and spent an unprecedented 36 consecutive months on the Business Week bestseller list. With The Invisible Touch (2000) and What Clients Love (2003), his books have sold over 700,000 copies in 15 translations Harry graduated Phi Beta Kappa from Stanford University and later served as Oregon Law Review Editor-in-Chief, the school's highest honor, and as a law clerk to a federal judge. He left the practice of law in 1980, and four years later was named creative supervisor of Carmichael-Lynch, the fastest promotion in the history of the agency which Advertising Age four times has honored as the country's most creative mid-sized agency.

Harry and his children Harry IV, Will, Cole and Cooper live in Minneapolis, Minnesota, where Harry doubles as a part-time novelist, Masters bridge player, and avid athlete. Since 1975, he has run over 55,000 miles--almost twice around the world.

What they said about Harry Beckwith?

Harry's advice is extraordinary and contain not just answers, but the answers for modern service business. If businesses read and adopt only 20% of what Harry suggests, they will completely transform their businesses."
Dr. Dawn Fotopulos, Professor of Marketing
NYU Stern Graduate School of Business


"Bravo! A tremendous book with wonderful ideas and insights. Just last Monday, I brought What Clients Love to my USF class--I teach in the MBA program there--held it up and pronounced: 'Buy this book, read this book, live this book!'   Nora Bergman
Instructor in Marketing, USF
Director of the St. Petersburg Bar Association
St. Petersburg, Florida


""I still use Selling the Invisible as my only text at UCLA and have made it required reading for my clients and their staffs. At the first session each semester, my students always say that they are thankful I only use one book. And there always are a few skeptics that feel, due to the book's small size, that there is little substance. It is always heartening when those same students tell me how life changing your message is, not only professionally but personally. Your book adds credibility to what I do."
Professor Alain Jourdier
Professor of Marketing
UCLA Graduate School of Public Healh

Reviews of Presentations
"Sensational. Our company is famous for both its marketing and its presentations, and I still can say this was a once-in-a-lifetime experience."
Ed Artzt
CEO and Chairman, The Procter & Gamble Company


"A standing ovation for a marketing presentation--how common is that ? Absolutely terrific ."
Bob Verbic Sr. V.P., Coldwell Banker


"Great. Every person, even the two-thousandth in the back, looked to be hanging on every word."
Bill Henderson
Former United States Postmaster General

" Phenomenal ."
Mark Hughes, Sr. V.P., Marketing
Bell South

"Anyone who missed this presentation missed the opportunity to become a better marketing professional, a better executive and a better human being. Not only did you teach us how to do a better job...you made us WANT to do a better job. I have never heard a presentation as informative and inspiring."
Geoff Calnan
Sr VP, Marketing
ABC Television

"Without question, he is the master."
Richard Cresta
Senior Vice President
Fidelity Investments


"My managers absolutely loved it. A great presentation."
Roxanna Frost
Director of Services, Microsoft


Outstanding! Outstanding! Outstanding! It punctuated our program with a giant exclamation mark, and we couldn't have asked for anything more.
"Thank you so much for joining us in Orlando and taking the time to get to know our group in advance. You created an incredibly positive experience for everyone."
John Turgeon, Senior Vice President
PricewaterhouseCoopers


"I have never written a speaker, but I could not resist. Your speech was the best of any kind I have ever heard.
"No one for one moment averted his or her eyes from you. I will never forget your hour with us."
Peter Davies Franklin Templeton
Toronto, Canada

"Everyone at Avaya agreed that your presentation was engaging and very insightful. Our teams immediately took so many messages to heart and everyone has been talking about "Don't think outside your box--grow it"! And almost every day I hear someone say, "Remember how Harry said 1=4 but 4=0. Let's focus . Finally, your closing statements were clearly felt and truly made an impact on me professionally and personally."
John Froelich- Senior Manager, Avaya

"Not merely wonderful, but the most accomodating speaker I can imagine. Harry embodies his books--he delivers a wonderful experience."
Grady Hazel
The American Institute of CPAs

"Electrifying!"
Martin L. Aronow
VP Operations, IMI Systems
Melville, NY

"Harry's book has become the bible at KPMG, and his presentation is phenomenal. It's speaking's high-wire act: two hours without a net."
Colin White
P.P. Marketing
KMPG Peat Marwick LLP
London, England

"Awesome, an absolutely delightful man with great stories. We enjoyed every minute with him in Hawaii."
Cassandra Hoffman
Executive Direction
Action International (Business Consultants)
Melbourne, Australia

"I have read your wonderful book but I must say, I enjoyed your speech even more. You were incredible and you mastered "a well-crafted presentation."
Ann Patricia Cusa


"The crowd afterwards was like a rock concert's, rushing the singer. I've never seen anything like that before."
Robert Littell
Netweaving
Atlanta, Georgia


"Delightful. The time spent researching our needs and background was very evident and appreciated, and your excellent presentation skills and style kept the audience enthralled."
Glenn Fischer
Chairperson
National Agri-Marketing Association


"I've seen most of world's most-renowned speakers, and Harry is unique. He connects totally and his message has extraordinary value. He is one of the greats, a true original, and a joy to work with."
Theo Androus
Speaker and Speaking Bureau Owner Alexandria, Virginia

"You sealed the success of our weekend. You nailed every important points by weaving them through a thoroughly entertaining presentation.
"The players have taken your message to heart and are working to improve and "sell the LPGA." Thank you again for your diligence, hard work, and professionalism."
Judy Dickinson, former LPGA player


"Phenomenal.  A sales trainer spoke the day before Harry; the audience responded, "The best sales training we've ever had." 
"They gave the speaker mostly 7's and 8's; these guys are a tough audience.  The next day, Harry spoke; 23 of the 26 people gave him a perfect 10. 
"Nothing remotely like that ever has happened here!!"
Gene Tronculietto
Director of Education
American Arbitration Association
New York, New York

"Time and again, people from the audience came up to me and uttered the same word: ' Fabulous .' "
Duncan McPherson
CEO
The Pareto Group,

"I was blown away by his mastery of sales and of life."
Michael Mandis
Alliance Mortgage Funding
Hunt Valley, Maryland

" Let me add my thanks for your presentation. This is the third time I have heard you and it's been just terrific on each occasion."
Kenneth Ludwig
President and CEO
OMSNIC

"You have always been a hero of mine. I have devoured your books and used your advice to change my life. Thank you for accepting our invitation to keynote the National Speakers' Association and becoming a hero to my peers, and making me look like a genius as chair for the event. I am forever in your debt."
Eric Chester
Author, Generation Why?
Chairman
The National Speakers Association
Lakewood, Colorado

"Not just the loudest and longest but the most-two-standing ovations in the history of the National Speaker's Association national events. I was-ironically-left speechless, without words."
Christine Clifford
Author and Certified Speaking Professional

"We have brought many of the world's best speakers to Stockholm, and Harry is at the top of the list. Listening to Harry truly is a golden moment." Christer Hanafalk
CEO
Logographia
Stockholm, Sweden

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